One of the most old-fashioned and overrated pieces of advice for any influencer is to “be passionate” about your cause. Some consider it the answer to all influence challenges, as if passion is 90% of successful persuasion. If that were true, everyone would get what they want by showing some passion. But they do, and they don’t get what they want.
Because “being passionate” is easy on the ears, many people stop there with their influence tactics. But as you strive to get your projects adopted, make the sale, or win votes, you are the underdog and are engaging in upward influence. Persuadin